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Plant Oil Food Spreads

The Flora Freedom Spreads Now Includes Three New Flavors

— May 19, 2017 — Lifestyle
The plant-based Flora Freedom spreads are now expanding to offer three new flavors including Walnut, Coconut & Almond and Avocado Oil & Lime to increase the options for health-conscious consumers. The spreads are completely dairy-free and can be utilized as an alternative spread on sandwiches, in baking and cooking, and in a variety of different recipes as a way to avoid milk ingredients.

The Unilever-owned Flora Freedom spreads feature a simple branding design that focuses on illustrations in order to convey the artisanal and natural nature of the products. Explaining the new spreads, Unilever senior marketing manager for Flora, Clare Preedy, said, "Our delicious new range of flavored dairy-free spreads have broad appeal to both health-conscious consumers, including those with a dairy intolerance, as well as those looking for new and interesting products to liven up their everyday meals."
Trend Themes
1. Plant-based Spreads - There is an opportunity to create a wide variety of plant-based spreads that cater to different dietary needs and preferences.
2. Dairy-free Alternatives - There is an opportunity to create more dairy-free alternatives for popular food products to cater to the growing demand from health-conscious consumers and those with dietary restrictions.
3. Natural Branding - Natural branding designs that utilize minimalist illustrations can help to convey the artisanal and natural nature of a product and appeal to health-conscious consumers.
Industry Implications
1. Food Manufacturing - There is an opportunity for food manufacturers to expand their product offerings to include more plant-based and dairy-free alternatives to cater to the growing demand from health-conscious consumers and those with dietary restrictions.
2. Health and Wellness - The health and wellness industry can benefit from offering more plant-based and dairy-free food options to cater to consumers with dietary restrictions and those looking for healthier food options.
3. Design and Branding - Design and branding companies can offer natural and minimalist branding designs that utilize illustrations to convey the natural and artisanal nature of a product, catering to the growing demand for health-conscious products.
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