FLO Vitamins, the direct-to-consumer brand that launched the beloved FLO PMS Gummy Vitamin, recently expanded its portfolio with the introduction of the new GOGO Prebiotic Fiber Gummy Vitamin. Fiber has become increasingly important to consumers in the wellness space, and the new gummies leverage fiber to support irregularities in digestion and improve body functionality as a whole.
The GOGO Prebiotic Fiber Gummy Vitamins, as the name suggests, is packed with fibers and includes 3-5 grams of fiber per serving. In addition, each gummy leverages Inulin Prebiotic Fiber derived from Chicory Root Fiber, a natural source of prebiotic fiber that promotes good gut bacteria while also supporting healthy digestion, bowel regularity, and overarching weight management. Lastly, the GOGO Prebiotic Fiber Gummy Vitamins are vegan, gluten-free, and non-GMO.
Image Credit: FLO Vitamins
Key Themes Behind This Trend
- Prebiotic Fiber Supplements
- Opportunity for brands to leverage prebiotic fibers in supplement form that support gut health and overall wellness.
- Direct-to-consumer Vitamins
- Opportunity for brands to bypass traditional retail channels and directly reach consumers with specialized vitamin products.
- Plant-based Health Supplements
- Opportunity for brands to cater to the growing demand for plant-based and vegan health supplements in the wellness industry.
Where This Applies
- Supplement Industry
- New opportunity to offer prebiotic fiber supplements in the wellness and nutrition sector.
- E-commerce Industry
- Opportunity for online retailers to offer a wider range of specialized vitamins direct-to-consumer.
- Vegan and Plant-based Industry
- Brands can cater to the growing demand for vegan and plant-based options in the health and wellness industry.
