The Flipside mask from Nixon was designed to solve many of the misplaced and hygiene-related issues people have with cloth face masks. The Flipside looks like a traditional cloth face mask but integrates an adjustable strap into the ear loops so the mask can hang from the wearer's neck – providing a convenient and sanitary solution when individuals are not wearing the mask.
The Nixon Flipside mask is a breathable, adjustable, two-layer face mask that is fully-reversible. The mask boasts a cheery blossom pattern in dark colorways on one side with a neutral black color on the other. In addition, the product features a metal nose bridge that enables fit adjustment while reduce fogging while wearing glasses.
The Nixon Flipside mask is available to purchase online for $15.00.
Image Credit: NIXON
What Makes This Trend Stand Out
- Reusable Hygiene-focused Masks
- The emerging trend of hygienic and recyclable masks promises to benefit both public health and eco-friendliness by creating sustainable alternatives to disposable masks
- Adjustable Face Masks
- The trend of customizable and adjustable face masks presents opportunities for entrepreneurs to create innovative solutions for common face mask problems like mask slippage or discomfort
- Dual-layered Face Masks
- The trend of double-layered face masks, particularly those with additional reinforcement like metal nose bridges, aims to offer more effective protection to the public while accommodating for comfort and style
Sectors Adopting This
- Healthcare
- The healthcare industry can benefit from hygienic masks that provide more protection per wear, reduce waste, and offer better customization to patients with unique mask needs
- Fashion and Apparel
- The fashion industry can leverage the sustainable trend of washable masks as a new line of products, promoting style, comfort, and protection in this new normal
- Sporting Goods and Outdoor Retail
- The outdoor and athletic goods industry can explore the growing market of face masks that are designed for high-intensity activities or sports, while addressing the unique challenges that come with covering the face during physical activity
