IHOP is giving fans a new way to enjoy its famous pancakes with the launch of flip’d by IHOP.
With fast food and fast casual brands recovery well from the COVID-19 pandemic, it seems IHOP wants to break from its usual sit-down restaurants and give limited service a try. The brand recently announced that it will be piloting a new fast casual concept called flip’d by IHOP. This limited service restaurant will offer made-to-order breakfast, lunch, and dinner much faster than your usual fulls service venue. At flip’d, customers will be able to enjoy a menu of IHOP-inspired favorites, but in new and innovative ways.
The first flip’d lby IHOP location will open in New York City this July, with three additional venues planned for Lawrence, Kansas; Columbus, Ohio; and Dublin, Ohio later this year.
Image Credit: IHOP
Why This Trend Is Growing
- Fast Casual Dining
- IHOP's flip'd concept reflects the trend of fast casual dining which is disrupting the sit-down restaurant industry.
- Customizable Menus
- Providing the option to customize orders to offer a more personalized dining experience is an innovative opportunity for flip'd by IHOP.
- Digital Ordering
- Using digital ordering technology to streamline the ordering and payment process offers disruptive innovation opportunities for flip'd by IHOP.
Industries Being Reshaped
- Restaurant
- The success of IHOP's flip'd concept could indicate a shift towards fast casual dining in the restaurant industry.
- Food Service
- Providing a customizable menu and utilizing digital ordering technology could disrupt the traditional food service industry.
- Hospitality
- The development of a new limited service restaurant concept like flip'd by IHOP could lead to the rise of new hospitality options in the industry.
