The latest spring collection from global sandal brand Havaianas is promoted with this tourist photo series where colorful flocks of Havaianas sandals are shown invading the European capitals of Paris, Rome, London and Madrid.
Looking at these brilliant print ads I cannot wait till summer holidays when I'll be able to walk around cultured city centers with my flip-flops and shades on!
Implications - Customers are looking for more comfort and practicability in their styles. Products that provide both while still being fashionable attract a greater audience. Instead of focusing on either style or comfort in designs, companies should integrate both into their products in order to gain more consumers.