Hand-Crafted 24-Hour Work Shoes

The FLEX 2 Work Shoes Combine Class with the Comfort of Sneakers

The FLEX 2 24-hour work shoes from Tefors are a comfort-focused revamp of the classic Oxford shoe. The shoes combine the comfort of athletic sneakers with the class of dapper dress shoes for a pair of wear-all-day shoes that perform in every circumstance. The FLEX 2 shoes feature an elegant Italian leather exterior, an anti-bacterial insole, a cork outsole made with recycled materials, and full coverage cushioning. The lacing in the front conceals the slip-on construction that makes the shoes eminently accessible.

The FLEX 2 work shoes select 12 styles ranging from conservative black dress-style shoes to forest green suede-lined shoes. Included in this selection are three styles of Chelsea boots for consumers that require a more protective footwear option. The FLEX 2 shoes are offered through Tefors' Kickstarter campaign, which is open until May 29th, 2021.

Image Credit: Tefors

Comfortable Work Shoes
The trend of comfortable work shoes is disrupting the traditional work shoe industry by introducing athletic sneaker features and full coverage cushioning for all-day wear.
Sustainable and Eco-friendly Materials
The trend of using recycled materials like cork outsoles is disrupting the footwear industry by promoting sustainability and environmental responsibility.
Direct-to-consumer Sales Model
The trend of using crowdfunding platforms like Kickstarter to sell products directly to consumers is disrupting the traditional retail industry.

Industries Being Reshaped

Footwear Industry
The footwear industry has the opportunity to embrace innovation by adopting the trend of comfortable and sustainable work shoes for consumers seeking all-day comfort and eco-friendliness.
Fashion Industry
The fashion industry has an opportunity to embrace the trend of work shoes with a combination of class and comfort as a modern and versatile footwear option.
E-commerce Industry
The e-commerce industry can take advantage of the trend of using crowdfunding platforms to sell products directly to consumers by offering a space for innovative products to be showcased and funded by interested consumers.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 14%
Freshness 10%