The Fleek App Shows Users the Latest Fashions from Their Favorite Brands

 - Mar 7, 2017
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Last year, the German clothing retailer Zalando launched a fashion inspiration app called 'Fleek' to help fans uncover the latest styles. While the app operates independently of the company, it acts as a powerful tool for connecting consumers to the latest fashion finds.

The Fleek app is partially designed as an inspirational platform and partially designed as an ecommerce tool. Users can use the Fleek app to search for the latest styles and then instantly shop for those pieces without ever leaving the app. The app is also personalized so that the user's feed will only show them relevant content. There is even a quirky feature that suggests an outfit of the day based on the user's location and the current time.

Created to help Zalando dominate what it called 'Fashion as a Service,' the new app contains an entire fashion eco-system in a single platform.