Holladay Distillery created Whicked Pickle, a pickle-flavored whiskey spirit in a rapid fashion after inspiration hit. As the distillery describes, "Three guys walk into a boardroom at the end of a long day. One is sipping on a whiskey neat as another opens a jar of spicy dill pickles. Their subsequent banter about the legendary pickleback shot leads to a lightbulb moment."
The dill pickle-flavored whiskey is said to have finish that's full of peppery heat and it's perfect for enjoying straight or chilled. There's also the option of making a Whicked Mary as a twist on a classic cocktail.
While the pandemic challenged some aspects of the distillery's business, it has also allowed for plenty of fun to be had with product development.
What's Driving This Trend
- Pickle-flavored Spirits
- There is an emerging trend of incorporating unique and unconventional flavors in spirits such as whiskey, gin, and vodka.
- Experimental Product Development
- The pandemic has allowed businesses to experiment and quickly launch innovative products using remote product development strategies.
- DIY Cocktails
- Consumers are looking for creative ways to enjoy their favorite cocktails at home, leading to an increase in DIY cocktail kits and twist on classic recipes.
Who This Affects Most
- Distilleries
- Distilleries can take advantage of the trend of incorporating unconventional flavors by innovating and experimenting with new unique flavors.
- Alcoholic Beverages
- The alcoholic beverage industry can create exciting new products that appeal to adventurous and experimental consumers looking for unique flavors and new drinking experiences.
- Cocktail Mixers
- Cocktail mixer brands can capitalize on the trend of DIY cocktails by creating easy-to-use and customizable cocktail kits to help consumers create their own unique drinks at home.
