Chobani's I Dream of Creamer flavor contest gives one lucky participant the chance to win $75,000 and see the coffee creamer flavor of their dreams come to life. Chobani is looking for input from fans based on a few parameters, including that the flavor be "made with only natural ingredients including farm-fresh cream, real milk, and real cane sugar." Along with their flavor submission, fans must submit a list of key ingredients and a short description of why they were inspired to string those specific ingredients together.
Based on commercial feasibility and customer appeal, Chobani will whittle down the many submissions to a final three that will be put to a public vote.
Already, Chobani produces flavored coffee creamers like Caramel, Hazelnut and Cookies and Cream.