Chobani's I Dream of Creamer flavor contest gives one lucky participant the chance to win $75,000 and see the coffee creamer flavor of their dreams come to life. Chobani is looking for input from fans based on a few parameters, including that the flavor be "made with only natural ingredients including farm-fresh cream, real milk, and real cane sugar." Along with their flavor submission, fans must submit a list of key ingredients and a short description of why they were inspired to string those specific ingredients together.
Based on commercial feasibility and customer appeal, Chobani will whittle down the many submissions to a final three that will be put to a public vote.
Already, Chobani produces flavored coffee creamers like Caramel, Hazelnut and Cookies and Cream.
Key Themes Behind This Trend
- DIY Food Product Contests
- Brands can create contests that encourage consumers to participate in product development and innovation.
- Clean Label Ingredients
- Companies can attract consumers by emphasizing the use of natural, farm-fresh, and real ingredients.
- Crowdsourced Product Development
- Brands can harness the power of their fan base to co-create popular products through public votes and submissions.
Where This Applies
- Food and Beverage
- The food and beverage industry can leverage consumer suggestions for new product development and stay on-trend with clean label ingredients.
- Marketing and Advertising
- Marketing and advertising agencies can design innovative campaigns and contests that engage consumers on social media and encourage crowdsourced product development.
- Retail
- Retailers can work with brands to promote new product launches and showcase trending flavors and ingredients of coffee creamers.
