The Light-Up Penguin Makes Bathing Fun

 - Jun 9, 2009   Updated: Mar 24 2011
References: stupid
Until now, ducks have been taking over the bathtub kingdom, but the introduction of the Light-Up Penguin might bring this duck ruling to an end.

These rubber penguins flash when their tummies touch water and come in a set of three penguins in different sizes and colours.

Put your rubber duckie away, because the flashing Light-Up Penguin is here to stay!

Implications - Making a dull daily routine something to look forward to is something that consumers are innately drawn to. Increase the novelty of the product you are pushing and you'll be more likely to also increase sales. For example, personal hygiene can be changed from a daily must-do, to a daily treat!