Defensive Face Mists

REN's 'Flash Defence Anti-Pollution Mist' Fights Oxidative Stress

The majority of face mists on the market are designed to be light, refreshing and hydrating, but the 'Flash Defence Anti-Pollution Mist' from REN boasts a different purpose.

As its name suggests, the Flash Defence Anti-Pollution Mist is formulated to be extremely defensive, creating "A fine mist that instantly forms an invisible protective, breathable barrier to shield skin from the aging effects of pollution." In particular, the unique face mist is designed to amplify the skin's natural ability to defend itself against oxidative stress caused by pollutants like UV light, cigarette smoke, exhaust fumes and heavy metals that generate free radicals.

Some of the main ingredients in this REN face mist include biosaccharide gum, amino acids from zinc and manganese, as well as alfa-glucan for purification and detoxification. As a whole, these ingredients help to protect all skin types against against dryness, dullness, as well as fine lines and wrinkles.

Protective Face Mists
Expanding the functionality of face mists to defensive skincare, creating innovative products that protect against environmental factors.
Anti-pollution Skincare
Growing demand for skincare that counters the effects of pollution, leading to opportunities for developing sustainable and effective products.
Natural Defense Mechanisms
Using natural ingredients to enhance the body's defense mechanisms, creating opportunities for eco-conscious and health-focused brands.

Sectors Adopting This

Skincare
Developing products that counteract environmental pollutants to meet the demand of consumers in search of defensive skincare solutions.
Beauty
Expanding the functionality of beauty products to include protective properties directed towards environmental protection for consumers who prioritize preservation and sustainability.
Wellness
Increasing focus on wellness brands creating products that focus on prevention and preservation in order to improve overall health and longevity.
SCORE
0.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 5%
Freshness 8%