Flair Airlines has designed new crew member uniforms and will unveil its new look in partnership with tennis player Eugenie Bouchard.
In an effort to reintroduce Canadians to the world of travel, and in an effort to move forward as a brand, Flair Airlines has designed a new uniform with the help of its very own flight attendant team. The new look remains integral to the company's value of "plain and simple," while also offering a bit of flare.
To launch its new uniforms, the company has partnered with Canadian athlete Eugenie Bouchard, and together they will host an exclusive event while flying between Toronto and Montreal. Customers are invited to book low-fare tickets to join the tennis pro and the rest of the crew on a unique flying experience.
Image Credit: Flair Airlines
Key Themes Behind This Trend
- Fashion-forward Uniforms
- The trend of companies designing fashionable uniforms for their staff is increasing.
- Athlete Collaborations
- Collaborating with athletes to promote launches and events is becoming a growing trend.
- Branded Flying Experience
- Providing unique branded experiences while flying is an emerging trend in the aviation industry.
Where This Applies
- Aviation
- Airlines can disrupt the industry by designing unique and fashionable uniforms for their crew members.
- Sportswear
- Sportswear companies have the opportunity to collaborate with airlines to create branded uniforms for staff.
- Event Planning
- Event planners can consider partnering with airlines to provide unique branded flying experiences for clients.
