F-LAGSTUF-F, a Tokyo-based fashion label that was founded back in 2014 by designer Nobuyuki Murayama, recently launched its Spring/Summer series for 2017.
Combining retro athletic wear with bold prints and bright basics, each of the pieces is made to standout -- generating an especially captivating appearance when layered together, like when shown in F-LAGSTUF-F's lookbook. As HYPEBEAST claims, the collection was inspired by a trip to Cuba that the brand's founder had recently taken, which resulted in Nobuyuki Murayama utilizing "a mix of pastel colors and eye-catching prints found amongst the country’s local streets and buildings."
Additionally complementing the pieces are a wide range of graphics, including large numbers in athletic fashion, devilish portraits and statement branding.
What Makes This Trend Stand Out
- Bold Prints
- Disruptive innovation opportunity: Integrate innovative printing techniques to create unique and eye-catching designs.
- Retro Athletic Wear
- Disruptive innovation opportunity: Incorporate modern and sustainable materials into retro-inspired sports apparel for a new generation of consumers.
- Cultural Inspiration
- Disruptive innovation opportunity: Collaborate with artists and designers from diverse cultures to create fashion collections that bridge different traditions and aesthetics.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Develop sustainable fashion practices and create new business models that prioritize ethical production and materials.
- Printing
- Disruptive innovation opportunity: Explore new printing technologies and materials to offer customizable and environmentally-friendly printing solutions for textile and apparel industries.
- Art and Design
- Disruptive innovation opportunity: Foster cross-cultural collaborations and interdisciplinary approaches to push the boundaries of artistic expression and create unique visual experiences.
