Fiverr's Super Bowl ad was set at Four Seasons Total Landscaping -- the infamous location of the Trump press conference that went viral during the elections.
Right now, only a teaser for the ad has been released, prompting those interested to tune into this year's Super Bowl to view the commercial in its entirety. What's seen from the ad, is a depiction of a sci-fi-like setting, placed inside of the landscaping warehouse. As the door opens, the camera pans to reveal a unique light set-up. Allegedly, the businesses owner, Marie Siravo, is standing in the centre of the frame. The teaser closes with the text "Small Biz Goes Big".
The ad will play during this year's Super Bowl.
Image Credit: Fiverr
Key Themes Behind This Trend
- Political Parody Ads
- The trend of political parody ads is on the rise and presents an opportunity for companies to capitalize on current events and cultural moments.
- Small Business Marketing
- The use of small business owners in advertisements is becoming a popular trend and can be an opportunity for businesses to support and promote fellow entrepreneurs.
- Sci-fi-inspired Advertising
- The use of sci-fi inspired settings in advertising can create a visually striking experience that grabs consumer attention.
Where This Applies
- Advertising
- The advertising industry can take advantage of the trend of political parody ads and create campaigns that incorporate timely events and cultural references.
- Small Business
- Small businesses can benefit from the trend of featuring their owners in advertisements, as it can create a personal connection with consumers and highlight the unique aspects of the business.
- Film and Television Production
- The trend of using sci-fi inspired settings in advertisements can translate into opportunities for film and television production companies to create visually stunning commercials that stand out from the crowd.
