Artful Fitness Groups

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'The Local Skill' Fuses Community Workouts with Art

— November 3, 2015 — Lifestyle
'The Local Skill' is not just a fitness group, it's an artistic fitness collective.

The wellness events are put together by Shay Kostabi and take place in Los Angeles. For a typical event, people are invited to "come dressed in your best, colorful fashion-forward fitness gear" on a tour of multiple stops that relate to fitness, food and creativity. A typical series of events might begin with a Flight class (a hybrid of yoga and dance cardio), followed by an Acro yoga perfromance and end at a gallery party filled with treats and refreshments.

One of the next events from The Local Skill is a free-to-join 5k street art run that will be a treat for the body and the eyes.

Trend Themes

  1. Artful Fitness — Opportunity to create fitness events that combine art and creativity to offer a unique fitness experience.
  2. Community Workouts — Opportunity to offer fitness events that create a sense of community and belonging among participants.
  3. Multisensory Wellness — Opportunity to provide wellness experiences that engage multiple senses and offer a more immersive experience.

Industry Implications

  1. Fitness — Opportunity for gyms and fitness centers to offer unique fitness experiences that go beyond traditional workouts.
  2. Art — Opportunity for art galleries and organizations to partner with fitness groups to offer immersive wellness experiences.
  3. Food — Opportunity for food and beverage companies to offer healthy snacks and refreshments at fitness events to promote a healthy lifestyle.
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