Artful Fitness Groups

'The Local Skill' Fuses Community Workouts with Art

'The Local Skill' is not just a fitness group, it's an artistic fitness collective.

The wellness events are put together by Shay Kostabi and take place in Los Angeles. For a typical event, people are invited to "come dressed in your best, colorful fashion-forward fitness gear" on a tour of multiple stops that relate to fitness, food and creativity. A typical series of events might begin with a Flight class (a hybrid of yoga and dance cardio), followed by an Acro yoga perfromance and end at a gallery party filled with treats and refreshments.

One of the next events from The Local Skill is a free-to-join 5k street art run that will be a treat for the body and the eyes.

Artful Fitness
Opportunity to create fitness events that combine art and creativity to offer a unique fitness experience.
Community Workouts
Opportunity to offer fitness events that create a sense of community and belonging among participants.
Multisensory Wellness
Opportunity to provide wellness experiences that engage multiple senses and offer a more immersive experience.

Where This Applies

Fitness
Opportunity for gyms and fitness centers to offer unique fitness experiences that go beyond traditional workouts.
Art
Opportunity for art galleries and organizations to partner with fitness groups to offer immersive wellness experiences.
Food
Opportunity for food and beverage companies to offer healthy snacks and refreshments at fitness events to promote a healthy lifestyle.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 38%
Freshness 8%

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