The market for digital fitness coaches is on the rise with the 'Liv' being one of the latest designs to be unveiled. The 'Liv' works by constantly taking bio-readings in order to keep track of the wearer when they are exercising or simply going about their day. The 'Liv' will offer vibrational feedback to let you know if you're at risk of hurting yourself in some way with your current athletic endeavor to cut down on the occurrence of physical injuries.
The 'Liv' is the design work of Nicolas Schmitt and works alongside an accompanying mobile app that can let you know if you're staying hydrated or if you need to take a rest after a workout.
Key Themes Behind This Trend
- Digital Fitness Coaches
- There is a growing market for digital fitness coaches, creating an opportunity for companies to develop and market innovative wearable designs.
- Bio-readings
- Constantly taking bio-readings is a trend that is gaining in popularity, opening up opportunities for the development of new wearable technology.
- Vibrational Feedback
- Vibrational feedback is a unique way to track athletic performance and prevent injuries, making it a potential disruptive innovation opportunity for wearable technology companies.
Where This Applies
- Fitness Technology
- The growing market for digital fitness coaches makes this a lucrative industry for companies specializing in wearable fitness technology.
- Wearable Technology
- The popularity of wearable fitness coaches highlights the potential for further innovation in the wearable technology industry.
- Sports Medicine
- Wearable fitness coaches with vibrational feedback offer potential for partnerships between wearable technology companies and the sports medicine industry to promote injury prevention and treatment.
