BAIT works in collaboration with sportswear giant Columbia and its branch of PFG, known as performance fishing gear on a special joint fishing collection. The capsule is. made up of apparel, footwear, and accessories, led by two graphic tees and a fishing vest.
It is followed by a fishing anorak, fishing pants that can notably be covered into fishing shorts, a dry bag, tackle box, bandanas, and a Boonie hat. Every single piece of outerwear in the collection is detailed in a muted grey hue that boasts color-blocking details for contrast with the application of both pastel yellow and pink. Some of the items in the capsule are water-resistant and feature a plethora of pockets for carrying purposes.
Image Credit: BAIT
What's Driving This Trend
- Collaborative Fishing Collection
- Collaborations are opportunities for brands of unrelated industries to reach new audiences and provide innovative solutions to existing problems, such as flexible and specialized outdoor gear
- Convertible Fishing Apparel
- Adaptive and mutli-functional clothing cater to outdoor enthusiasts who value efficiency and convenience in outdoor gear
- Subdued Color-blocking
- The use of subtle and muted hues in color-blocking can provide fashion-forward solutions to functional outdoor gear design while staying rooted in performance and utility
Who This Affects Most
- Outdoor Apparel and Gear Industry
- Outdoor apparel and gear brands can partner with other companies to expand their reach and innovate their product offering
- Fashion Industry
- Fashion brands can expand their product offering by incorporating functional features into their designs as well as collaborations with outdoor gear brands
- Fishing Industry
- Fishing companies can collaborate with fashion and outdoor gear brands to provide additional styles and innovations to their customer base
