Sara Zin is an artist turned cook that shares a collection of recipes in a book called the Starving Artist Cookbook that is geared to first time chefs with extremely approachable format to follow. This is thanks to Zin's use of painterly illustrations to instruct cooks how to make meals that act as the main form of instruction, rather than text. The inviting format shares dozens of meals suited to the millennial consumer looking to improve their cooking talents.
With the increased availability of store-bought foods, meal prepping services and even food subscriptions, millennials often lack the time to devote to becoming skilled in the kitchen. The Starving Artist Cookbook acknowledges this and shares 80 simple recipes that are explained using water color drawings. The visual approach offers a much more inviting and first timer friendly way to learn about cooking.
Why This Trend Is Growing
- Visual Instruction
- The use of visual illustrations in cookbooks as a more engaging and user-friendly method of teaching cooking skills.
- Millennial Cooking
- Catering to the millennial consumer's desire for simple and approachable recipes that fit into their busy lifestyles.
- Art-inspired Cooking
- Combining art and cooking to create a unique and creative culinary experience.
Industries Being Reshaped
- Cookbook Publishing
- Opportunity for publishers to create visually appealing cookbooks that cater to first-time chefs and millennials.
- Meal Prep Services
- Incorporating visual instructions into meal prep services to make cooking easier and more accessible for customers.
- Art Education
- Introducing cooking as an art form and offering art-inspired cooking classes or workshops.
