The photoshoot titled First Down by Emily Abay, a photographer based in Melbourne and Sydney, Australia, focuses on glamorizing sporty fashion. Although there is a slight authenticity to the looks, mostly in the form of sweat glistening off of the model's svelte form, the looks are clearly sensualized for both the benefit of males and females.
Starring model Steph Smith, the photo series titled First Down by Emily Abay was shot in studio against a soft grey backdrop. The athletic-inspired looks were put together by stylist Elaine Marshall. She juxtaposed actual sports equipment including knee pads, football pants, cleats and more with modern swimwear, sophisticated dresses and leather leggings. The resulting wardrobe is edgy, sexy and tough. The looks were perfected with messy tresses by Kate Fletcher.