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Collaborative Child-Tracking Devices (UPDATE)

The 'Guardian' is a Secure Way to Find Lost Children

— November 12, 2013 — Life-Stages
BeLuvv’s Guardian is an incredible way to find lost children that comes in the form of a small disk that can be attached to garments like a button, or slipped into a wristwatch-like form. Parents can track the location of children through the Guardian app, but what makes this child-locating device truly unique is that caretakers can also expand the network to a number of trusted people to keep eyes on the whereabouts of a child and more importantly, find a child quickly in case of an emergency.

BeLuvv has recently launched a crowd-funding project on Indiegogo. For every two units sold, one will be donated to those in need. The aim of the ‘Give One love’ project is to eventually donate 8 million devices, since this is the number of children that go missing globally year-round.
Trend Themes
1. Collaborative Child-tracking Devices - The 'Guardian' device facilitates trusted networks of caretakers to ensure quick emergency response and recovery times for lost children.
2. Crowdfunding for Social Impact - BeLuvv's 'Give One Love' campaign showcases the profitable revenue streams of social responsibility by providing customers with the opportunity to donate to those in need.
3. Sustainable Business Models - This innovative business model can be a catalyst for companies to collaborate with charities and non-profits to address social issues while generating sustainable revenue streams.
Industry Implications
1. Technology - The 'Guardian' device relies heavily on advanced location-tracking technology.
2. Non-profit - The 'Give One Love' campaign effectively leverages crowdfunding for social impact, encouraging mass donations that can be allocated to non-profit organizations.
3. Retail - Retail companies can expand options for socially-responsible products by seeking partnerships with nonprofits and charities to address pressing social issues.
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