Amazon has established itself as the premier online marketplace in North America, but the Find label, the company's newest private label fashion brand, won't be available on the continent at all. Rather, the private label is being released exclusively in European markets, with billboards popping up in the UK, France, Spain, and Germany.
The Find label offers fashion for both men and women, and it runs the gamut for both genders. The products available through the label include shirts and dresses, footwear, jeans, and more coming in new every week. According to analysis on Glossy, the European exclusive is meant to give Amazon a safe testing ground for the Find label, as European consumers tend to be more forgiving of missteps when compared to those in the US.