If you know about BAWLS then you know it is possible to target a beverage specifically at gamers. Final Fantasy Potion is a new drink that is supposed to make you relaxed like herbal tea. It allegedly tastes 'mystical', which helps you recover real life 'hit points'. It is set to release in March 2006 along with the release of Final Fantaxy XII
Implications - Games are becoming much more than a form of entertainment for audiences who play them. Consumers are identifying themselves with elements of their favorite games and desire products that help in making them come to life. Companies could hone in on this appeal of entertainment companies to attract more customers.