The luxurious and independently held Cinematiq Eyewear brand is making its debut with high-quality handcrafted designer specs that intimately connect the cinema buff and their preferred art form through film footage eyewear. Considered an innovation in the global industry, the brand's product does not rely on movie narratives and cinematography as inspiration for its frames, but rather integrates movie material within its product. Original 16mm and 35mm film footage is recycled and used for the spectacular frames. The material for the 2018 line of Cinematiq Eyewear is from two Asian action movies: 'Shotgun's Shadow' (Furuhata, 1989) and 'Fists of the Double K' (Pascual, 1973).
The film footage eyewear inadvertently connects with the aesthetic of quirky directors like Woody Allen and even entertains the artful pop of Andy Warhol.
Photo Credits: Cinematiq Eyewear
Key Themes Behind This Trend
- Film Footage Eyewear
- Innovative use of film material in eyewear frames creates a unique and personalized connection to cinema for customers.
- Sustainable Fashion
- The recycling of film materials for use in eyewear frames demonstrates a creative approach to reducing waste and promoting sustainability in the fashion industry.
- Personalized Accessories
- Using original film footage in eyewear frames allows for a one-of-a-kind product that is tailored to the customer's individual preferences and interests.
Where This Applies
- Eyewear
- Cinematiq Eyewear's unique approach to using film material in their frames offers a new and innovative direction for the eyewear industry.
- Entertainment
- The connection to original film footage and iconic cinematic styles in the Cinematiq Eyewear line creates a potential opportunity for collaboration with entertainment industry leaders and film festivals.
- Sustainable Fashion
- With the use of recycled film material in their frames, Cinematiq Eyewear sets an example for sustainable and responsible fashion practices within the industry.
