The FILA x Rugrats Collection Revives Characters from a 90s Cartoon
Laura McQuarrie — February 21, 2019 — Fashion
References: champssports & prnewswire
Exclusively through Champs Sports stores in the US and Canada, consumers will soon be able to get their hands on the FILA x Rugrats collection, which pays tribute to the nostalgic cartoon. The Rugrats-themed footwear and apparel line revives characters like Tommy, Chuckie and Angelica, who many Millennials will remember fondly from their childhood.
The capsule collection includes a trio of special-edition sneakers for men and kids, including the Disruptor 2, Original Fitness Tape and Ray Tracer. While the FILA Disruptor 2 x Rugrats puts a nostalgic spin on one of FILA's most popular silhouettes, the red FILA Ray Tracer x Rugrats serves as a reference to Reptar.
As a new live-action Rugrats movie is in the works and set to be released in 2020, these sneakers have the potential to capture the hearts of Millennials and an all-new generation of fans.
The capsule collection includes a trio of special-edition sneakers for men and kids, including the Disruptor 2, Original Fitness Tape and Ray Tracer. While the FILA Disruptor 2 x Rugrats puts a nostalgic spin on one of FILA's most popular silhouettes, the red FILA Ray Tracer x Rugrats serves as a reference to Reptar.
As a new live-action Rugrats movie is in the works and set to be released in 2020, these sneakers have the potential to capture the hearts of Millennials and an all-new generation of fans.
Trend Themes
1. Nostalgic Cartoon Merchandise - Opportunity for other brands to create merchandise that taps into the nostalgia of popular cartoons from the 90s.
2. Character Collaboration Collections - Collaborating with iconic characters from beloved cartoons can create opportunities for brands to engage with nostalgic consumers.
3. Movie Tie-in Merchandise - As the release of a new live-action Rugrats movie approaches, brands can seize the opportunity to create merchandise related to the film.
Industry Implications
1. Footwear - Major footwear brands can explore collaborations with popular cartoon characters to attract nostalgic consumers.
2. Apparel - Apparel brands can create collections that feature iconic characters from beloved cartoons to tap into nostalgia-driven consumer demand.
3. Film and Entertainment - The release of the live-action Rugrats movie presents opportunities for film studios and merchandising companies to create tie-in products for fans.
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