Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Tennis Tournament-Inspired Footwear

FILA x BNP Paribas Open Deliver Two Reworked Silhouettes

— March 6, 2018 — Fashion
The new FILA x BNP Paribas Open collection is crafted in celebration of the tennis tournament in The Indian Wells. The BNP Paribas Open happens annually in March and this is the sports label's second year collaborating with the tournament in crafting exclusive footwear. This year, FILA reworks the Tennis 2.0 Knit silhouette and the Drifter Slide silhouette. The tennis 2.0 Knit has a soft knitted upper with a neoprene bootie, whilst the sides of the Drifter Slides are crafted with tennis ball material.

Both the offerings from the FILA x BNP Paribas Open collection boast the two brands throughout. The sneakers are made in a white colorway with green-detailed accents. The slides are rendered in the yellow tennis ball strap material. Each piece will also be packaged within a custom box to exude a correlating theme. The Tennis 2.0 Knit is priced at $80 USD and the Drifter Slides is priced at $30 USD, both available exclusively at the FILA location in Indian Wells.


Image Credit: FILA, BNP Paribas Open
Trend Themes
1. Tennis-inspired Footwear - Opportunity for sports footwear brands to collaborate with tennis tournaments and create exclusive collections.
2. Knitted Upper - Disruptive innovation in the footwear industry as brands incorporate soft knitted uppers for enhanced comfort and flexibility.
3. Custom Packaging - Opportunity for brands to create custom packaging that reflects the theme of the collaboration and enhances the overall product experience.
Industry Implications
1. Sports Footwear - Tennis collaboration presents a lucrative market for sports footwear brands to launch limited-edition collections.
2. Textile Manufacturing - Incorporation of knitted uppers in footwear opens up opportunities for textile manufacturers to develop specialized materials.
3. Packaging Design - Brands can explore innovative packaging designs that align with the theme of collaborations to create a unique brand experience.
5
Score
Popularity
Activity
Freshness