'Fiit' is a new online fitness start-up, founded by former Google and Qubit employees, that makes it easy for subscribers to tap into a boutique fitness experience at home led by a renowned instructor.
The service sets itself apart from many others in the category by offering an app that connects to smart TVs, as well as a wearable strap that helps subscribers track their performance. While there are tons of fitness videos out there, as well as health-focused wearables, Fiit's system offers a more holistic approach to working out and tracking one's progress.
As an online service, Fiit aims to provide the boutique fitness experience without the cost and the elitism. Some of the classes offered on Fiit come from well-known fitness stars like Richie Norton, Steph Elswood and Lottie Murphy.