Fighting Supermodels

Naomi Campbell and Linda Evangelista Do Battle for Dsquared2

The vintage supermodel revival has been put on high gear with Dsquared2’s Spring 2009 campaign featuring Naomi Campbell and Linda Evangelista.

Shot by famed fashion photographer Steven Meisel, the veteran uber models are seen engaged in a fierce battle over something that no one has made me privy to yet.

Meisel’s unique approach to this shoot has our two gladiators clad in elegant and seductive pitch-black garments with backless, cross-back details.

Even though I find the shoot kind of forced, I love the contrast between Naomi’s dark skin and Linda’s fair complexion ingenious and stunningly beautiful.

Vintage Supermodel Revival
Opportunity for fashion brands to tap into the nostalgia trend
Unique Fashion Campaign Concepts
Disruptive innovation potential for creative fashion campaigns
Contrast in Fashion
Opportunity to play with contrast in designing fashion clothes

Industries Being Reshaped

Fashion Industry
Chance for established and emerging fashion brands to capitalize on the vintage supermodel revival trend
Photography Industry
Chance for photographers to push creative boundaries in fashion campaign concepts
Modeling Industry
Opportunity for veteran and emerging models to be part of unique fashion campaigns
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 31%
Freshness 8%