In a fierce athletics-inspired photoshoot, featuring Golden State Warriors guard Nick Young and professional model Karlie Kloss, adidas unveiled its upcoming Winter 2018 collaboration with Reigning Champ.
According to Highsnobiety, the collection is rumored to be progressive "in both textile development and garment construction." While the griddled jacquard hoodie and bomber are highlighted in the fierce athletics editorial because they boast a complex weaving technique with Coolmax (a cooling performance yarn), the new silhouette of the Ultra Boost ATR sneaker has a high collar, energy-returning midsoles and is made for tough conditions.
The adidas Athletics and Reigning Champ collaboration definitely puts high performance, comfort and durability on the forefront, while also appealing to the more fashion-forward athlete with clean, well-tailored and elegant silhouettes.
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