Love Wellness's new Fiber Supplement is an alternative to old-school, boring, fiber products. The feminine healthcare brand features fun packaging on its products as a way to engage consumers but also aims to educate women on how to gain control over their health.
The Sparkle Fiber Supplements comes in a shimmering container that is designed to be fun to take. Functionally, the supplement is to help improve gut health, alleviate bloating, increase energy, and help with clear skin. The pill consists of broccoli, spinach, celery, and digestive enzymes and offers a convenient way for women to meet their fiber needs.
The product was launched alongside a campaign encouraging women to "give a f" about their health, with the f-word being Fiber in this case.