Montpellier’s summer Festival des Architectures Vives is an annual event which encourages artists to visualize the relationship between art and architecture within the backdrop of historic urban environments.
This year, a large LEGO-inspired structure invited adults to release their inner child, through a cubic structure called 'La Madeleine.' This unique installation was reflective of the year's theme of emotion, and was made using over 2,500 colorful bricks. Complete with an open-air skylight, this imaginative hut invited guests to reconfigure the interior, as some of the blocks were removable. The team behind the design claimed the structure was inspired by the nostalgia of childhood memories, a concept which was echoed through the vibrant walls of the structure.
What's Driving This Trend
- Emotional Architecture
- Designing architectural structures that focus on evoking certain emotions in people, such as nostalgia.
- Interactive Installations
- Creating installations that allow guests to interact with the artwork and play a role in its creation, such as the LEGO-inspired structure at the Festival des Architectures Vives.
- Sustainable Art
- Using eco-friendly and sustainable materials to create art installations that are both visually stunning and environmentally conscious, such as the use of LEGO bricks made from plant-based materials.
Who This Affects Most
- Art
- The art industry can utilize the emotional and interactive aspects of the LEGO hut installations to create immersive and engaging art experiences.
- Architecture
- The architecture industry can incorporate emotional design elements into their structures, similar to the nostalgia and playful elements of the LEGO-inspired 'La Madeleine' installation.
- Sustainability
- The sustainability industry can partner with artists and architects to create eco-friendly and sustainable art installations, like the use of plant-based LEGO bricks in the Festival des Architectures Vives installation.
