Naomi Campbell is the star of the FENTY PUMA Fall 2016 editorial from Vogue, which showcases some of the athletic brand's latest collaborative work with Rihanna. In each of the images, the iconic model poses powerfully, showcasing the feminine styles in a way that likens her to a boxer. She does this by positioning her hands in front of her face in a fighting stance, appearing to scream with her head titled back and taking on sturdy wide-legged stances.
The new PUMA FENTY products featured within the editorial include a version of the Creeper model that has an exaggerated platform, thigh-high boots, graphic hoodies and unique shirts. Although the styles haven't premiered in stores just yet, the PUMA FENTY sneakers and apparel are set for release at select locations in the near future.
What Makes This Trend Stand Out
- Collaborative Fashion Editorials
- Disruptive innovation opportunity: Create collaborative editorials with iconic models to showcase fashion brands' latest work.
- Athleisure Collaborations
- Disruptive innovation opportunity: Collaborate with athletic brands to create unique designs that fuse fashion and sportswear.
- Exaggerated Platform Shoes
- Disruptive innovation opportunity: Design and produce exaggerated platform shoes that push the boundaries of fashion and footwear trends.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Combine fashion and athletic brands to create unique and trendy sportswear collections.
- Footwear
- Disruptive innovation opportunity: Develop groundbreaking footwear designs by incorporating exaggerated platform soles.
- Editorial and Advertising
- Disruptive innovation opportunity: Explore new collaborative approaches in the editorial and advertising industry by featuring iconic models in powerful poses.
