Fenty Beauty's Lunar New Year collection is celebrating the upcoming event, releasing two of its fan-favorite products in a freshly inspired shade.
To help get consumers prepared, the Rihanna-led brand has released a set that will ensure the wearer is glowing. The set includes some of its most shimmering must-haves, like the Diamond Bomb All-Over Diamond Veil and the Gloss Bomb Universal Lip Luminizer. The goal of this set is to help one achieve a more festive look, offering a touch of shine to both the lips and the cheek bones. Some of the selected colorways are available in rose gold or champagne, which makes for a dreamy and romantic look.
The collection is available for approximately $55 USD.
Image Credit: Fenty Beauty
Key Themes Behind This Trend
- Lunar New Year-inspired Beauty
- As Lunar New Year gains popularity globally, there's an opportunity for beauty brands to release culturally-inspired collections.
- Celebrity-led Beauty Sets
- Collaborating with popular figures like Rihanna can produce hype and revenue for beauty brands.
- Shimmering Products
- As the public shifts towards a more glam and sparkling look, the need for shimmering beauty products continues to rise.
Where This Applies
- Beauty and Personal Care
- Beauty and personal care brands can create themed collections for different cultural events and holidays to increase sales.
- Celebrity Endorsements
- Companies can collaborate with celebrities to create limited-time product sets that generate buzz and hype through social media.
- Makeup
- Makeup brands can meet the growing demand for glittery and shiny products by developing new glitter and highlight formulas and colors.
