Fender Launches Its New 'American Vintage II Series'
Niko Pajkovic — October 13, 2022 — Lifestyle
Legendary guitar brand Fender has officially unveiled its new line of premium guitars, dubbed the 'American Vintage II Series.' The new series serves to reintroduce and reimagine some of the brand's most iconic guitar models, and, in doing so, is appealing to the tastes of vintage guitar enthusiasts.
“These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time," explained Justin Norvell, Fender’s executive vice president of product.
Several of the models included in the 'American Vintage II Series' have been used by Rock N' Roll's most legendary musicians, including Bruce Springsteen and Keith Richards.
Image Credit: Fender
“These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time," explained Justin Norvell, Fender’s executive vice president of product.
Several of the models included in the 'American Vintage II Series' have been used by Rock N' Roll's most legendary musicians, including Bruce Springsteen and Keith Richards.
Image Credit: Fender
Trend Themes
1. Vintage Guitar Revival - Fender's new 'American Vintage II Series' showcases the potential for brands to revive and reimagine iconic vintage products, appealing to niche audiences.
2. Premium Guitar Market - The 'American Vintage II Series' highlights the opportunity for growth in the premium guitar market segment, providing options for enthusiasts with high-end tastes.
3. Celebrity Endorsement Marketing - Rock N' Roll legends like Bruce Springsteen and Keith Richards lend credibility to Fender's brand through the use of their iconic guitar models, which can inspire new marketing strategies for businesses using celebrity endorsements.
Industry Implications
1. Musical Instruments - Fender's 'American Vintage II Series' highlights the potential for other musical instrument brands to reintroduce classic models and target niche audiences with unique tastes.
2. Luxury Consumer Goods - By providing high-quality, premium options, Fender's new guitars appeal to luxury consumers, creating an opportunity for growth in the luxury consumer goods market segment.
3. Celebrity Endorsement - The success of Fender's 'American Vintage II Series' demonstrates the potential for businesses in various industries to leverage celebrity endorsements in their marketing and branding efforts.
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