The Babes of Borrego Word Press blog documents female bikers who almost put Sons of Anarchy to shame. The female motorcycle gatherings were inspired by Instagram posts and emails from females who wanted a mutual meeting spot for motorcycle enthusiasts.
The first Babes of Borrego meeting in an Arizona desert brought out an astounding 51 bikers. The founders of the blog Ashmore Bodiford and her friend Anya state “we never expected over 50 motorcycles to show up. We never expected girls to come out from New York, Portland, Phoenix, Reno, San Francisco, Los Angeles, San Diego, and more. We never expected it to be this much fun.”
The Babes of Borrego blog’s large cult-like following shows that there is a market for female motorcycle enthusiasts. The rad female bikers don’t just ride motorcycles out to meeting spots—they do bad-ass bike tricks.
What Makes This Trend Stand Out
- Female Biker Culture
- Disruptive innovation opportunities include creating specialized merchandise and gear for female bikers, organizing nationwide female biker events, and launching online communities and platforms for female bikers to connect and share their stories.
- Instagram-inspired Gatherings
- Disruptive innovation opportunities include creating an app or platform that helps organize and promote local motorcycle gatherings, partnering with influencers and brands to sponsor events, and organizing unique and themed motorcycle gatherings.
- Cult-like Following
- Disruptive innovation opportunities include creating a subscription-based community or platform for female motorcycle enthusiasts, expanding into merchandise and apparel, and partnering with brands for co-branded products and events.
Sectors Adopting This
- Motorcycle Industry
- Disruptive innovation opportunities include developing women-centric motorcycle models, accessories and gear, creating online marketplaces for buying and selling motorcycles and parts, and offering specialized services and workshops tailored to female bikers.
- Event Planning Industry
- Disruptive innovation opportunities include creating a specialized event planning service for motorcycle gatherings, offering unique experiences and activities for attendees, and leveraging social media and digital marketing to promote and grow event attendance.
- Online Community and Content Creation
- Disruptive innovation opportunities include developing a dedicated online platform for female motorcycle enthusiasts to connect, share stories and experiences, and provide resources and information, partnering with influencers and content creators to produce engaging content, and monetizing the community through branded partnerships and sponsored content.
