OMM Debuts the Fell Shoe — Its First Foray in Footwear
OMM — a British company born from the Original Mountain Marathon in 1968 — has released its first-ever running shoe called the Fell Shoe. This footwear offering was developed in partnership with Vibram and tested over three years across UK mountain terrain.
OMM's Fell Shoe features an outsole with three Vibram innovations. Traction Lug adds 25% more grip and 50% more surface contact, MegaGrip compound assists in wet rock and muddy surfaces, and LiteBase woven polymer reinforcement works to reduce weight while increasing durability. The Fell Shoe's Wave Sole construction shapes the midsole and outsole as one integrated system to improve stability and energy return, while the eight millimetre lug depth extends to 11 millimetres in certain areas through the Wave System without sacrificing stability. Additional features include an X-Lock lacing system for secure hold on steep descents, a rock plate for underfoot protection, a four millimetre drop, and a weight of 272 grams.
Image Credit: OMM
OMM's Fell Shoe features an outsole with three Vibram innovations. Traction Lug adds 25% more grip and 50% more surface contact, MegaGrip compound assists in wet rock and muddy surfaces, and LiteBase woven polymer reinforcement works to reduce weight while increasing durability. The Fell Shoe's Wave Sole construction shapes the midsole and outsole as one integrated system to improve stability and energy return, while the eight millimetre lug depth extends to 11 millimetres in certain areas through the Wave System without sacrificing stability. Additional features include an X-Lock lacing system for secure hold on steep descents, a rock plate for underfoot protection, a four millimetre drop, and a weight of 272 grams.
Image Credit: OMM
Trend Themes
1. Performance-forward Footwear - Rising demand for race-ready durability and low weight signals potential for new product lines that blend competition-grade performance with all-day comfort for varied terrains.
2. Integrated Midsole-outsole Systems - The melding of midsole and outsole into a unified Wave System points to opportunities for bespoke sole architectures that optimize energy return and stability across uneven ground.
3. Terrain-specific Traction Technology - Advanced lug geometries and compound pairing indicate room for specialized traction platforms tailored to wet rock, mud, and mixed mountain surfaces.
Industry Implications
1. Footwear Manufacturing - Collaboration between brands and tech specialists could enable scalable production of lightweight, multi-component shoes with integrated protective elements and precision fit systems.
2. Outdoor Apparel and Gear Retail - Consumers seeking purpose-built trail solutions create space for retail assortments that emphasize technical specifications and experiential testing for high-performance footwear.
3. Advanced Polymer and Compound Materials - Innovations in woven polymers and high-grip compounds suggest potential for new material blends that improve durability-to-weight ratios and surface-specific adhesion.
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