The Felix SS11 lookbook proves that you don't need stunning, leggy models to sell clothes and accessories. Instead, all you need is some expert arrangements, a few cool props and a great photographer.
Speaking of which, the Felix SS11 catalog was photographed by POGO. Inspired by the brand's simple style, the Buenos Aires-based photographer created a rustic fashion set. Overall, POGO managed to create great interactions between the featured accessories and clothing items.
Key Themes Behind This Trend
- Rustic Fashion
- The trend towards a simpler and more organic approach to fashion design presents an opportunity for brands to focus on sustainable and ethically-sourced materials.
- Prop-based Advertising
- Innovative product placement tactics that rely on creative props and staging to highlight products in visually-engaging ways can create a memorable and effective branding experience for consumers.
- Non-traditional Advertising
- The use of unconventional advertising methods, such as photographing merchandise on a unique, rustic backdrop, can help brands stand out in a crowded market and generate buzz around their products.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend towards a simpler and more organic approach to fashion design by using sustainable and ethically-sourced materials in their products.
- Advertising and Marketing
- As consumers become more visually literate and discerning, ad agencies and marketers can capitalize on the power of prop-based and non-traditional advertising tactics to engage their audiences in creative and memorable ways.
- Photography
- Photographers and designers can leverage the trend towards non-traditional advertising methods and rustic aesthetics by creating unique backdrops and sets that add value and visual interest to product photography and advertising campaigns.
