Leicester City Football Club introduces the new Fearless capsule for the season and it is made in collaboration with Japanese streetwear brand atmos. The duo work alongside one another to create a capsule full of tees that are made using natural tie-dye processes.
The inspiration behind it is to create something that helps the new generation of fans merge their modern aesthetics with football culture and its rich history. All of the pieces in the capsule are made using sustainable practices. The tees feature unique patterning due to a complex and natural dyeing technique, honoring Thai craftsmanship and sustainability. It enlists three local communities to create each tee. The Blue Stripe shirt is made in Sakon Nakhon, Yellow Harmony shirt is from Lampoon, and the Cloud Navy top is from another district in Lampoon.
Image Credit: Leicester City Football Club
The Fearless Capsule by Leicester City Football Club is Bright
1. Communal Eco-friendly Apparel - Disruptive innovation opportunity: Explore partnerships with sustainable brands to create collaborative capsule collections that merge modern aesthetics with environmentally friendly practices.
2. Natural Tie-dye Processes - Disruptive innovation opportunity: Develop new dyeing techniques that use natural processes to create unique patterns on apparel, tapping into the growing demand for sustainable and one-of-a-kind clothing.
3. Localization in Fashion Production - Disruptive innovation opportunity: Adopt a localized production approach by engaging local communities to create apparel, promoting traditional craftsmanship while supporting sustainable practices.
1. Fashion Design - Disruptive innovation opportunity: Incorporate sustainable practices and collaborate with local communities to produce eco-friendly apparel that caters to modern aesthetics.
2. Sustainable Fashion - Disruptive innovation opportunity: Explore natural dyeing techniques and localization in production to create unique and environmentally friendly clothing that resonates with conscious consumers.
3. Sports Merchandise - Disruptive innovation opportunity: Collaborate with streetwear brands and integrate sustainable practices in sports merchandise to appeal to a new generation of fans who value eco-consciousness.