Father Figure by Phlur is an Intimate, Tender and Commanding Scent
Laura McQuarrie — August 30, 2023 — Fashion
References: phlur & refinery29
Father Figure by Phlur is touted as "a provocative green fig fragrance" that's layered, vibrant and intimate all at once thanks to notes of cassis, sandalwood, orris root and vanilla.
A refreshing new wave of fragrance brands are revitalizing the perfume industry by introducing captivating scents with rich narratives, captivating consumers to the point of blind buying. The allure is such that a single product's viral success holds the power to propel subsequent releases to triumph, inspiring buyers to embrace the excitement of trying new scents. The immense popularity of Phlur's Missing Person caused it to repeatedly sell out, amass huge waitlists and resell online for triple the price. Father Figure may have a similar success, given the skyrocketing popularity of fig-scented products.
A refreshing new wave of fragrance brands are revitalizing the perfume industry by introducing captivating scents with rich narratives, captivating consumers to the point of blind buying. The allure is such that a single product's viral success holds the power to propel subsequent releases to triumph, inspiring buyers to embrace the excitement of trying new scents. The immense popularity of Phlur's Missing Person caused it to repeatedly sell out, amass huge waitlists and resell online for triple the price. Father Figure may have a similar success, given the skyrocketing popularity of fig-scented products.
Trend Themes
1. Revitalizing Fragrance Brands - A new wave of fragrance brands are introducing captivating scents with rich narratives and captivating consumers to the point of blind buying.
2. Triumph of Viral Fragrance - The viral success of Phlur's Missing Person fragrance has the power to inspire buyers to embrace the excitement of trying new scents.
3. Popularity of Fig-scented Products - The skyrocketing popularity of fig-scented products sets the stage for potential success of Father Figure, a provocative green fig fragrance by Phlur.
Industry Implications
1. Fragrance Industry - The fragrance industry is being revitalized by brands that introduce captivating scents with rich narratives, inspiring blind buying.
2. E-commerce Industry - The immense popularity of viral fragrances like Phlur's Missing Person creates opportunities for success in the e-commerce industry, with waitlists and reselling online for triple the price.
3. Beauty Industry - The growing popularity of fig-scented products provides potential opportunities for success in the beauty industry, particularly with Father Figure, a provocative green fig fragrance by Phlur.
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