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ADER error and PUMA Highlight the 'FASTER THAN YOUTH' Concept

 - Feb 19, 2019
References: puma & hypebeast
Korean fashion label ADER error works in collaboration with sportswear brand PUMA on a collection that highlights the ethos "FASTER THAN YOUTH.' The joint capsule features innovative design concepts that boast stylistic juxtaposition of classic and modern looks. The overall theme aims to encapsulate youth culture through the means of fashion by breaking through the barriers of 'what's current.'

Previous footwear models are revived, but complete to boast a futuristic concept to showcase some retro components true to the label's history. Details include handwritten fonts and misplaced logos to really evoke a sense of individualism. The color palette features the co-existence of neutral and bright hues informed through materials such as mesh and leather throughout the uppers.