A new BEAMS x PUMA footwear silhouette enters the game and fashion critics describe the pair as not "pre-distressed" but "pre-destroyed." The two brands certainly took it up a notch, pushing the boundaries of the grimy and worn-in aesthetic appeal to explore its boundaries. The footwear model in question is the Splistream Low Retro—reportedly " a brand new silhouette that riffs on the German sportswear giant's Slipstream model."
For this release and experiment, the brands drew inspiration from vintage sweatshirts. One may see a 'SAMPLE' tag on the heel but it is unclear whether that is part of the final design—it likely is. Additionally, there is a dimension of uniqueness to this BEAMS x PUMA collaboration as each sneaker is finished by hand.
Image Credit: BEAMS
Key Themes Behind This Trend
- Ultra-distressed Footwear
- The trend of pre-distressed and pre-destroyed footwear designs
- Vintage-inspired Aesthetics
- The trend of drawing inspiration from vintage clothing and textiles for design aesthetics
- Hand-finished Products
- The trend of adding a personal touch to finished products by hand
Where This Applies
- Footwear Industry
- The footwear industry can adopt ultra-distressed shoe designs and hand-finishing techniques for new product releases
- Fashion and Apparel Industry
- The fashion and apparel industry can incorporate vintage-inspired aesthetics into their designs for a unique and nostalgic look
- Craft and DIY Industry
- The craft and DIY industry can offer products and services that teach customers how to distress and finish products by hand
