Ratchet-Referencing Fashion Apparel

Combine Your Love of Fashion and Twerking with this Tee

This funny fashion tee shirt is getting in on the Miley Cyrus-sanctioned twerking action, emblazoned with the rhyme “Twerkin for a Birkin.” For anyone who is unfamiliar, the Birkin is an exclusive Hermes bag that has a hefty price tag (and sometimes even a hefty waiting list).

This tee shirt lets the world know that you’re not above a little booty-popping action for the luxury statement of a Birkin bag. If you’re a fashion lover who also enjoys a little dancing, why not don this tee shirt and join the twerking media circus? The tee shirt is a fashion statement in and of itself, so even if you wont be getting a Birkin anytime soon, you can still assert yourself as a bona-fide fashionista.

Luxury-referencing Apparel
There is an opportunity to create more trendy fashion pieces that reference luxury products in a playful way.
Humorous Fashion Statements
More apparel brands should create humorous fashion pieces that make a statement in popular culture.
Crossover Fashion and Entertainment
There is an opportunity for more crossover between fashion and entertainment, such as referencing popular songs or dances in apparel.

Where This Applies

Apparel and Fashion
Apparel brands should create more playful fashion pieces that allow consumers to make humorous statements or reference luxury products.
Luxury Goods
Luxury goods brands should consider creating more affordable apparels that reference their luxury products in a playful way.
Entertainment
Entertainment brands should collaborate with apparel and fashion brands to create apparel that references popular culture in a humorous way.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 45%
Freshness 8%

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