Arthur Woodcroft's fashion still life photography is almost shockingly simple. Whether it be a rainbow-colored stiletto casually resting on a well-oiled torso or a gold Louis Vuitton pendant intertwined with a decadent lobster dinner, each image is distinctive and remarkable in a minimalist manner.
Woodcroft got his start working under food photographers Alan Newnham and Jess Koppel. His artistic vision soon evolved, bolstered by his affinity for sculpture and vibrant color palettes, and he eventually honed a talent in the still life corner.
With his conceptual, graphic images, Woodcraft has been able to make a name for himself, cultivating an impressive resume that features brands like Absolut, Fabergé, Carolina Herrera and publications like Vogue and Mode magazine.