The Björn Borg SS15 fashion runway show that took place during Stockholm fashion week had models walk down the runway as if they were the avatars that star in an action-packed video game. The video game-inspired runway experience was named 'First Person Lover,' and celebrates themes of love in the digital age. The male and female models were even given masks that made them all look more or less the same, to emphasize that inhuman computer-generated look.
The sporty collection will inspire people to get out and be active, until the release of the Björn Borg First Person Lover game for the computer, which is set to be released in January 2015 alongside garments from the stylish new SS15 clothing collection.
More Stats +/-
Steamy Swedish Underwear Ads
Posse Party Pictorials
Vivid Skivvies Branding
Romantic Automotive Fashion Campaigns
Match-Making Underwear Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.