The Björn Borg SS15 fashion runway show that took place during Stockholm fashion week had models walk down the runway as if they were the avatars that star in an action-packed video game. The video game-inspired runway experience was named 'First Person Lover,' and celebrates themes of love in the digital age. The male and female models were even given masks that made them all look more or less the same, to emphasize that inhuman computer-generated look.
The sporty collection will inspire people to get out and be active, until the release of the Björn Borg First Person Lover game for the computer, which is set to be released in January 2015 alongside garments from the stylish new SS15 clothing collection.
Key Themes Behind This Trend
- Video Game-inspired Fashion Shows
- There is an opportunity for fashion brands to create runway shows that emulate popular video games and appeal to the gaming community.
- Digital Age-inspired Fashion Collections
- Fashion designers can create collections that embody the themes and aesthetics of the digital age to appeal to younger generations.
- Masks as Fashion Accessories
- Fashion brands can incorporate masks into their collections as a symbol of the rise of digital technology and automation.
Where This Applies
- Fashion
- Fashion designers and brands can use video game-inspired themes and aesthetics to create unique and engaging collections.
- Gaming
- Gaming companies can partner with fashion brands to create cross-promotion opportunities and reach new audiences.
- Technology
- Technology companies can collaborate with fashion brands to integrate automation and digital elements into fashion shows and collections.
