Fire Hose Fashions

Fashion Label ISSI Creates Sustainable Purses and Wallets from Old Fire Hoses

New fashion label ISSI is making quite a splash with their debut line. Featuring all wallets, clutches and purses made from recycled fire hoses, the line is fashionable and eco-conscious at the same time.

I love the color splashes in the bags and wallets; they make being eco-conscious fun and fresh. The purses don't look like they've been created from old fire hoses, which makes them smart and durable. Fashion label ISSI has done an amazing job with these eco-friendly, sustainable purses.

Sustainable Fashion
There are opportunities for disruptive innovation in creating fashion products using recycled materials.
Eco-conscious Accessories
There is potential for disruptive innovation in designing stylish accessories that promote sustainability.
Upcycled Materials
There is room for disruptive innovation in repurposing old materials to create fashionable and durable products.

Sectors Adopting This

Fashion
Fashion designers and brands can explore opportunities to incorporate sustainability and upcycled materials in their products.
Accessories
The accessories industry can focus on creating eco-conscious and stylish products that align with consumer values.
Sustainability
Organizations involved in sustainability can collaborate with fashion labels to promote and support the use of recycled materials.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 27%
Freshness 8%