The Fashion Gone Rogue 'Flowers Bloom' online editorial is whimsical and romantic. As per its title, the photoshoot is set against a wall of flowers from blushing pink to young greens. This nature-embracing set brings attention to the femininity of the fashion showcased throughout as well as some of the floral embellishments included in the designs.
Shot by photographer Zhang Jingna, the Fashion Gone Rogue 'Flowers Bloom' online editorial stars model Kwak Ji Young, who stars in the Phoung My Spring 2014 campaign. It is only appropriate, then, that the dark-haired beauty was styled by Phuong My herself. All of the looks are pulled from her Spring 2014 collection as well. Hair stylist Cash Lawless and makeup artist Tatyana Kharkova were on beauty duty.
Why This Trend Is Growing
- Florist-inspired Fashion
- Designers could draw inspiration from floral backdrop photoshoots, creating clothing lines that feature vibrant floral prints and patterns.
- Virtual Photoshoots
- In the era of social distancing, virtual photoshoots inspired by floral backdrops could be a disruptive innovation opportunity in the fashion industry.
- Sustainable Fashion
- Floral backdrop photoshoots could catalyze the trend of using sustainable materials in the fashion industry, such as using eco-friendly materials to produce floral-printed garments.
Industries Being Reshaped
- Fashion
- The fashion industry could receive a creative boost from incorporating floral backdrops into photoshoots to promote new clothing lines.
- Event Planning
- Event planners could incorporate floral backdrops into their design concepts for weddings and other celebratory events as inspired by floral backdrop photoshoots.
- Photography
- Photographers could use floral backdrops to create stunning photoshoots for fashion or other editorial projects.
