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Structured Pastel Lookbooks

Kwak Ji Young Stars in the Phuong My Spring 2014 Collection Lookbook

— May 28, 2014 — Fashion
There's something utterly feminine and whimsical -- yet structured and masculine -- about the new Phuong My Spring 2014 collection.

Taking on pretty pastels without going overboard, the collection makes sure the hues are not overly girly. The Vietnamese designer has stunning model Kwak Ji Young posing in her latest creations for the Phuong My Spring 2014 collection lookbook, and she looks radiant.

Opting for a super simple white backdrop to give the clothes the spotlight, the lookbook is relaxed yet visually appealing. The season's new designs were inspired by lemon trees and the Myosotis flower, with all the pieces made using organza and wool silk.

So if you're looking to update your spring closet with some floral pastels, feminine silhouettes and romantic waistlines, stock up on these sweet and airy designs.
Trend Themes
1. Feminine Pastels - Disruptive innovation opportunity: Create a line of pastel-colored clothing that balances femininity and structure.
2. Whimsical Structure - Disruptive innovation opportunity: Develop designs that juxtapose feminine and masculine elements to create a unique and balanced look.
3. Relaxed Lookbooks - Disruptive innovation opportunity: Create visually appealing lookbooks with a simple backdrop that allows the clothes to be the center of attention.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate feminine pastels and whimsical structures into fashion designs.
2. Clothing Manufacturing - Disruptive innovation opportunity: Utilize new materials such as organza and wool silk to create unique and airy designs.
3. Photography - Disruptive innovation opportunity: Experiment with relaxed and visually appealing lookbook styles that highlight the clothes in a simple and enticing way.
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