Glamorous Urban Editorials

Girl About Town Uses the City as the Runway for Fashion Gone Rogue 2013

Fashion Gone Rogue’s new ‘Girl about Town’ Lisa Burestad uses the city streets as her own personal runway, modelling fashion from Tiger of Sweden, Diesel Black Gold and Acne Studios.

Burestad donned some standout pieces, like a distressed denim dress, a ritzy leopard print trench coat and a stunning wine-colored crocodile leather jacket. Though these fashions are rather posh, they are edgy enough that they don’t look out of place on the graffiti’d urban backdrop.

Makeup and hair duo Eva Ahlbin and Philip Fohlin gave Burestad a luscious red lip and choppy violet red ‘do to complete the look – a look that she pulls off flawlessly, whether she’s giving the camera a smoldering stare or strutting her stuff with attitude.

Glamorous Urban Editorials
Opportunity for fashion brands to showcase fashion in a bold and edgy urban setting.

Sectors Adopting This

Fashion
Fashion brands can take advantage of the trend of using urban environments as unique backdrops for fashion photography.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 72%
Freshness 8%