Farms of the Future is the new free-to-play game from McCain on Roblox and it helps players virtually grow potatoes using regenerative farming methods. As players make moves to improve and restore the health of the virtual soil, they are rewarded.
This metaverse game ties in with the all-new Regen Fries, which are made with potatoes grown using regenerative farming practices. These fries are launching (in the real world) as part of the #SaveOurSoil initiative.
With this metaverse game, McCain sees the potential to reach young consumers and educate them on the importance of practices like planting cover crops and boosting biodiversity. As the company shared in a press release, "McCain is providing a stage for younger audiences to better understand the challenges currently facing the farming community and the benefits of regenerative farming."