'Farmcation' is a startup that is using an Airbnb-style platform to help boost local farm tourism. Although more people are eating local than ever before, many small-scale farms still struggle to turn a profit. Farmcation aims to give farmers a secondary source of income by connecting them with city dwellers who want to arrange a visit.
Currently in its beta testing mode, Farmcation arranges for Bay Area visitors to travel to nearby farms to meet local farmers, take a tour of the facilities and enjoy a fresh picnic lunch. The idea is to help local farmers take in a new source of income, while also helping city dwellers understand the ins and outs of the agricultural industry. As co-founder of Farmcation Grace Lesser explains, "Ultimately, we seek to make our cultural relationship with food less transactional and more relational."
With a growing number of millennials interested in both food and experiential travel, Farmcation could prove to be influential in boosting local farm tourism.