The Faraway Sag Harbor hotel marks the first New York location for Blue Flag's Faraway Hotels brand. Set within the former Baron's Cove property, the 67-room destination was designed by Jenny Bukovec Studio around an "Oceanic Revival" concept that references the village's maritime history. The interiors replace traditional nautical styling with sea-toned palettes, custom furnishings, textured finishes, and shell-inspired details that reflect the surrounding waterfront. Guest accommodations include standard rooms, lofts, and suites, while shared spaces feature a lobby bar, covered porch, and outdoor patio overlooking the marina.
The property's design continues into Zagara, an Amalfi Coast-inspired restaurant led by Executive Chef Jarad McCarroll. Pearlescent wood beams, cerulean pinstriped walls, an iridescent Venetian plaster fireplace, antique mirrors, and nautical artifacts create a cohesive interior that complements the hotel's coastal theme.
Image Credit: Matt Kisiday
Key Themes Behind This Trend
- Coastal Heritage Hospitality
- Historic waterfront properties are becoming differentiated lodging concepts through localized design narratives that blend preservation, place-based storytelling, and modern boutique amenities.
- Oceanic Revival Interiors
- Sea-toned palettes, shell-inspired details, and textured finishes signal a shift from literal nautical decor toward more immersive and refined coastal design experiences.
- Integrated Destination Dining
- Hotel restaurants with regionally inspired concepts are expanding the role of food and beverage as a core driver of guest identity, social traffic, and premium positioning.
Where This Applies
- Boutique Hotels
- Independent hospitality brands are finding growth potential in adaptive reuse projects that transform legacy properties into highly curated lifestyle destinations.
- Interior Design
- Design studios are benefiting from demand for bespoke, context-rich environments that translate local heritage into contemporary materials, furnishings, and spatial experiences.
- Coastal Tourism
- Waterfront destinations are gaining new commercial relevance as renovated hospitality assets create year-round appeal beyond traditional seasonal travel patterns.
